Suntory Limited has recently announced some price hikes on standard releases. Whiskies from Yamazaki, Hakushu, and Chita will be affected, as well as Hibiki and Ao.
In a press release Suntory said “we will be implementing price revisions in order to further improve the brand value by improving the quality of the contents, strengthening our production facilities, and manufacturing in an environmentally friendly manner.”
Watch Our Latest Videos
The price rises will come into effect on Monday 1st April 2024, and will be as follows:
Product Name |
Old Suggested Retail Price (ex. tax) |
New Suggested Retail Price (ex. tax) |
Price Change Rate |
|
Suntory Whisky Hibiki 30 Years |
160,000 yen (~ £850) |
360,000 yen (~£1,914) |
125% |
|
Japanese Harmony |
5,500 yen (~£30) |
7,500 yen (~£40) |
36% |
|
Suntory Single Malt Whisky Yamazaki 25 Years |
160,000 yen (~£850) |
360,000 yen (~£1,914) |
125% |
|
Yamazaki 12 Years |
10,000 yen (£53) |
15,000 yen (~£80) |
50% |
|
Yamazaki |
4,500 yen (~£23) |
7,000 yen (~£37) |
56% |
|
Suntory Single Malt Whisky Hakushu 25 Years |
160,000 yen (~£850) |
360,000 yen (~£1,914) |
125% |
|
Hakushu 12 Years |
10,000 yen (~£53) |
15,000 yen (~£80) |
50% |
|
Hakushu |
4,500 yen (~£23) |
7,000 yen (~£37) |
56% |
|
Suntory Whisky Chita |
4,500 yen (~£23) |
6,000 yen (~£31) |
50% |
|
Suntory World Whisky Ao |
5,000 yen (~£26) |
6,000 yen (~£31) |
20% |
Whilst the price rises will be used to fund Suntory’s operations, it will also make some premium whiskies inaccessible. This price rise comes after a previous hike in 2022, meaning that for Japanese whisky fans, their favourite drams are moving further and further out of reach.
So, if you would like to buy a Suntory whisky at retail, better to try and get them now than after the price rises come into effect in April 2024.
If you have a bottle of Japanese whisky to sell, Mark Littler Limited can help. Visit this page or get in touch to chat with a member of the team.
