In celebration of the E-Type 60th anniversary, Jaguar have partnered with Glenturret to release a single malt whisky in honour of the classic car.
Jaguar Cars has become a British icon since its conception in 1922 and in 1961 the E-Type was created as only the fourth sports car that Jaguar had released. The design of the E-Type was based on the D-Type racing car that had previously won the 24 Hours of Le Mans 3 times in consecutive years. This design inspiration brought with it many new characteristics that paved the way for industry changes, such as independent front and rear suspension as well as the change to disk brakes. The 60th anniversary celebrates not only the car’s creation but also the flat-out 11 hour journey from Coventry to Geneva taken by Norman Dewis to get the E-Type to the grand unveiling at the Parc des Eaux Vives.
Glenturret is a whisky distillery that dates its history back to 1763 and as such claims to be the oldest working distillery in Scotland. Glenturret is a Highland distillery on the banks of the River Turret in Perthshire and it produces approximately 340,000 litres of single malt whisky per year. Since 2019, the distillery has been owned by Lalique Glassmakers, a luxury brand in their own right who are perhaps best known for their work with Macallan to create high-end decanters. Glenturret have embarked on a rebranding since the takeover and one aspect of this is their partnership with Jaguar Cars.
2021 marks the 60th anniversary of the Jaguar E-Type and to celebrate they have created a collaboration with Glenturret. The result is a limited series of single malt whisky. The whisky doesn’t carry its age statement on the bottle which is perhaps an odd choice considering it has been confirmed that the youngest whisky included is at least 30 years old. The inclusion of the older vintage whisky harks back towards the 1960s to further celebrate the E-Type which was produced from 1961 until 1975.
Only 265 bottles of the Glenturret have been produced and this is to celebrate the 265 brake horsepower of the E-Type car. It has been bottled at cask strength of 43.2% ABV and was drawn from four casks: three oloroso sherry European oak butts and one Amontillado sherry American oak quarter cask. Due to the cask choice, Glenturret described this whisky as having notes of liquorice, dark fruit, and spice.
Each of the 265 bottles features the classic E-Type on the label as well as being presented in a custom wood box accompanied by an exclusive book and key ring. The release is priced at £1500 per bottle.
Managing Director of Glenturret, John Laurie, explained that both Jaguar and Glenturret have a focus on being handcrafted, pay close attention to detail, and have a humility within the business that makes them perfect to collaborate.
Jaguar themselves have created a limited edition pair of E-Type cars with never before seen colour combinations. The first is the E-Type 60 Edition Coupe with Flat Out Grey paintwork and a Smooth Black interior. This is then paired with an E-Type 60 Edition Roadster with Drop Everything Green paintwork and a Suede Green interior. The cars feature a centre console engraving of the road to Geneva by artist King Nerd, to highlight the historic journey of the original E-Type. The steering wheel also features a 24ct. gold horn.
This collaboration also features Bremont Watches to complete a trifecta of British luxury brands to celebrate this 60th Anniversary of the E-Type. Bremont have created 120 luxury watches, 60 in Drop Everything Green and 60 in Flat Out Grey, the colours of the 60 Edition Jaguar cars. Alongside the watch, which carries a £12,995.00 price tag, purchasers will also receive Bremont’s first ever rally timer and an invitation to experience driving 3 Jaguar E-Types at the Fen End test track on the former RAF Honiley station.
This Glenturret x Jaguar bottling is currently available from the Glenturret website.