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Independent Antiques Consultant & Whisky Broker

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Mark Littler

12.4K subscribers

So we finally have some regulation of the cask world! And it is from a REAL LIFE authority with teeth - the Advertising Standards Authority (ASA).

In short the ASA has issued an enforcement notice to whisky cask investment companies, demanding greater transparency in their advertising. This directive, effective from January 2, 2024, aims to ensure that consumers are not misled and are fully informed about the risks and details of such investments.

The notice requires that advertisements must clearly disclose the risks involved in investing, including the potential for fluctuating values and the fact that returns are not guaranteed. It also mandates that ads must contain “material information” necessary for consumers to make informed decisions. This includes the unregulated status of whisky cask investments, the variability of investment values, and applicable fees and conditions.

______________________________
Website | www.marklittler.com
BUY WHISKY I www.shop.marklittler.com
Contact | [email protected]
Cask Buying Guide | www.marklittler.com/whisky-cask-magazine-sign-up
Facebook | www.facebook.com/marklittlerantiques
Instagram | www.instagram.com/mark_littler_ltd

0:00 Introduction - Cask investment advertising
00:55 Who is the ASA?
1:28 The ASA on whisky cask investment
2:04 The new ASA cask investment advertorial guidance
2:17 Qualifications - transparency about the cask & the data
3:36 Endorsements - you won what award?!
4:40 Social Responsibility - just be honest!
5:55 How will this protect potential investors?
6:29 Do we need to go further?
8:20 The ownership problem
8:54 ProtectYourCask.com
9:16 Let's keep going!

1.6K 4

YouTube Video VVV6ZjAxUmpSNWhwVWZWbGxPVmpGVkdnLjVtQmZYemExUm9B

The New Whisky Cask Regulation You Need To Know About

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Mark Littler LTD
Riverside
Mountbatten Way
Congleton
Cheshire
CW12 1DY

01260 218718
[email protected]

I had a bottle of 25 year Anniversary McAllan and was looking at the options available.Direct selling / via broker / go to auction?To be honest, I wasn't looking forward to this. I'd convinced myself that this whole process was going to be a bit of a pain.I'd envisioned bargaining back and forth with various entities, paying through the nose for commissions / insurance / postage etc...So, did some investigation, looked at number of these possibilities and decided to contact Mark Littler.No regrets.Quite simply: Great service from ML teamSo, what was good?Prompt communicationClear defined processesVery fair price offeredBottle Return process : Fully insured, solid packing materials provided.Contract clear & simple (client copy provided)Payment was completed within two days of them receiving my bottleSo thanks Matt & Rachel.Your professionalism and friendly service has been greatly appreciated.Kind regards,Brian

Eddie Field

1713115524

I am so pleased with the service I have received from Mark and his team. He has guided me through the whole process of selling my Dad’s whisky collection, Including sending the less valuable stuff to auction. I’d highly recommend him without a doubt.

Charles Stephen

1712843338

Excellent professional service - prompt, uncomplicated, efficient

scott muir

1712177365

I can’t recommend Mark and Katy enough. My whisky casks were sold for more than I expected. This was done with minimum fuss. Their communication was great and I shall be using them again.

Susan

1712167874

Can you tell me the hallmark for this medal

Tom Hatherley

1710417872

Matt Tweats at Mark Littler has been super helpful and gone above and beyond to help me sell my whisky collection. Thank you very much

Charles Leigh

1710355243

It was a pleasure to deal with Mark and his team in the sale of my whisky cask. Excellent customer service, communication, professional, helpful, knowledgeable, and friendly.Overall, I would have no hesitation in endorsing Mark Littler Ltd in achieving the best price if you are looking to sell your cask.

Geoffrey Behrman

1709572510

I wanted to sell a couple of whisky casks and used Mark Littler Ltd as my whisky broker. Apparently it is a slow process but Mark Littler managed to push the sale through quickly and at a good price. I have no hesitation in leaving this 5* review for the company.

Sue Johnston-Wilder

1708358494

Mark and his team could not have been more helpful, both at the stage of valuing the contents of Dad's house for probate, and at the stage of selling some of it. A difficult task made easier with care and expertise. Thank you so much.

Estelle Hawkins

1706888436

Very easy to use service and super friendly staff - thank you for making this sale a breeze. Look forward to doing business with you again.

Peter Bird

1705055764

I extend my sincere thanks to Mark Littler & colleague Hannah Thompson for the very speedy way they handled sale of my Lowry signed printed.I have owned the print for 50 years : it needed a small amount of restoration which was beautifully done & enabled Mark & Hannah to achieve a considerably higher sell priceA 5 star review warrants the way Mark & associates handled my sale.Thank you for taking a real interest in my print.

jonathan edwards

1704461529

Excellent, prompt and trustworthy service. Highly recommended company.

Garry Taylor

1704194229

I was very happy with the service Mark provided in selling my cask, he got the target price that was agreed at the outset.

Gareth Jones

1702290701

gave great advice and helped me through every step which was greatly appreciated for a first time seller.

Mick Judd

1701901479

So professional,easy and relaxed attitude.Communication excellent.Wouldn't go anywhere else, and certainly do business with the company again.I'm not in the whisky business, just love drinking it ,but treated equally as any other company or trader. .Superb!!!!

Thomas Nilsson

1701003500

Great service from beginning to end when we wanted to sell our Ben Nevis cask.Buyer was found very quick and the transaction went smooth.We also got to keep six sample bottles which we finally got delivered, after some issues with swedish Customs (again great support from Hannah at ML).Thanks for everything!

Rena Zimmerman

1700395543

I had several casks of Scotch for many years and wanted to sell them. I'm in the US and was completely unaware as to how to do so. I cannot recommend Mark Littler LTD highly enough. Mark walked me through the steps of the process of selling from start to finish and it was flawless. Communication was excellent. My casks were sold quickly and for a very fair price.

Mark Daniel

1700140771

I must say the whole experience from start to finish was quite exceptional . Pricing , communication , simplicity , the whole process was faultless , well worth the 5 star review would not hesitate to recommend and or use again .

Iwan Lloyd-Jones

1699903151

Just exceptional people to deal with throughout.

Gary Bowness

1699129136

I’ve waited a while to write a review but after 9 months of buying a cask of whiskey through mark littler ltd must say very happy how everything was explained and discussed mainly with HannahOnce we decided to go with mark littlerEverything was done extremely professional and quite quick always informed what was going onNow, very excited to let our cask mature over many years and hopefully both parties can earn a little bit of profit in the future thanks

David Verebelyi

1698773697

Great group to work with, highest integrity. We had an issue with an item that was likely nicked by someone at the receiving department. This issue was covered immediately with no headache on the buyer's end. I have been collecting for over 15 years. Trust and integrity can be difficult to find online but this organization shows both. Both Mark and Katy are great to work with, I could not recommend them more.

Fredrik Olsson

1698768408

Helped with selling of my Bruichladdich whisky cask.Excellent services from first contact to payment.Good information and updates along the way.

Jonathan C

1697634379

A brilliant company to do business with. Very detailed and informative valuation of my whiskey and made the whole process very smooth. Was kept informed throughout the process and payment was made quickly. Highly recommend and will use again!

Doug Webster

1697542410

Best in the business what can I say...! Been watching following guidance but during a difficult period sorted a much needed sale.Back them 8 symbol of infinity folks.

Linda Wright

1697449681

Excellent. Very helpful throughout, kept me informed during the process. Would not hesitate to recommend to anybody.

bill packer

1697103371

Such an easy process, even sent the packaging to send bottle, smooth transaction , will use again

Chris Tudor

1696950287

Mark secured the best price for our Lowry Print. Thank you

Peter Corns

1696627499

Great service from staff. very helpful and expert advice.

Dave Wiltshire

1696593588

Very pleased with the service. Hard to find among companies nowadays. Kept in touch with me at every step. I highly recommend them.

Lawrence Burrell

1695826427

In 1991 I purchased a number edition bottle of Midleton Very Rare whiskey in a box with the certification endorsed by the Master Distiller Barry Crockett whilst visiting Whiskey Corner in Dublin.It was stored in a cupboard until March 2013 when my wife suggested that we had it valued.Having searched on line for a whisky broker two options were presented by the internet one in Dublin and one in Congleton Cheshire. Mark Littler Independent Whisky Broker. From the first contact by phone with their staff members relating to my initial enquiry and the subsequent process of selling the bottle of whiskey they all dealt with the matter with very professionally and kept us fully informed at every stage of the process to achieve finding a buyer in their Online Shop.We personally delivered the Midleton Whiskey to their premises in Congleton in late March 2023 where Beth welcomed us to the very secure and tempreature controlled suite of offices where we met all the members of staff who would be dealing with our sale.My wife and I were handed a very detailed and simple contract of sale which Beth gave us time to read through and explained all the process of how the sale would be conducted by Mark Littler Ltd, and an initial offer price was agreed to commence the sale.In July Beth contacted us to suggest that we include our bottle in a video that was being produced to promote their whisky shop and items available for sale. The video was very professionally made and explained in detail each of the bottles on offer to prospective buyers.The sale of our bottle of Midleton Whiskey was completed in September at the price we had hoped to achieve when it was independently valued.During the whole [process of our dealings with Beth and Katy we kept up to date on the sale process, and the agreed sum of money achieved arrived in our bank account as promised.As valued customers we would fully endorse and recommend Mark Littler Ltd as a trustworthy company to sell your valuable times through either in their shop or at auction.Mr Lawrence and Mrs Par Burrell.Shepperton. Middlesex,

Adam Dziacky

1694681021

I really enjoy all the content, however when I contacted the company in order to sell my bottles, no one responded despite my 3 attempts over several weeks (email, website, Whatsapp link wasn't working).After submitting 2 star review Mark reached out within an hour and provided the valuation for the bottles along with advice. He explained that my email ended in spam which was valid reason for the delay so I edited my review to 5 stars which they deserve.

Nick Hayes

1694427184

After 20 years I'm a bit maudlin at seeing my madeira butt go but the process was made easier by recruiting Mark Littler to assist.Communications with Mark and his team are quick and simple. What Mark says, he does, with openess and integrity which in these times of charlatanism is a relief to come across. His counsel and advice held water and helped me realise one of my ambitions.I contacted Mark after hearing him speak on the BBC's 'The Food Programme'. My thoughts were that if the BBC's production team had vetted him and found all wholesome then he would be good enough for me. As a result, I can reccomend Mark wholeheartedly. I will be going back to Mark in 5 years time when those casks I bought for our children will need to be sold to help them onto their respective property ladders.Many thanks Mark and team.

runstar2212

1694192099

From start to finish the team have been professional and easy to deal with. Don't hesitate to use them. Already recommended to friends and will be using again when the opportunity arises.

Janet GREENFIELD

1692982943

Would highly recommend, very professional service from start to finish, fast and efficient, thank you Mark.

bill cabin

1692636867

Excellent app

Simone A

1692198456

Recently used Mark Littler’s services and what a positive experience. Great communication and easy to deal with. Very professional and efficient process. Thank you!

bruce Liddell

1692181794

Five star service from all the team. I would highly recommend Mark Littler. The team were highly efficient and extremely helpful.

Sarah Herring

1691409922

We used Mark and his team to sell a Lowry print. A big thank-you to Hannah for all your help. The service provided was excellent from first contact to sale. Mark's site is brilliant and provided us with lots of really useful information. I wouldn't hesitate to recommend Mark and his team. It really was a first class service.

Andrew Beardwood

1691067542

Sidney Lock

1690369992

Submitted a valuation request since July 16th. No communication despite stated message indicating a response within 24 hours. Will take my business elsewhere.

Rory Houston

1689929150

We heard about Mark on radio 4, his company provided a first class service getting us a price high above what other brokers could find, he did this through his extensive and exclusive global customer base. Excellent service, trusted and would recommend highly.

Susan Groat

1688824673

Very friendly, professional and efficient service.

Robert Hamilton

1688119935

Mark provided an excellent service when I wanted to sell a large portion of my whisky collection.He provided a professional service, gave me sound advice and communicated on a regular basis during the marketing and selling process.I would highly recommend him and would use Mark again as he is hugely knowledgeable and a pleasure to deal with.

Philip Mather

1686554351

After my cask reached 10 years old I asked the distillery for a buy back price, which I thought was very low. Apparently they have no outlet for them. So deciding to sell privately I found Mark and contacted him based on previous reviews. I was not disappointed, he handled the sale from start to finish and sold my cask for 4x what the distillery had offered. When my next one comes of age Mark will be my first port of call.

Bill Outram

1686129150

Mark Littler gave me sound advice regarding my rare bottle of Whiskey and we achieved the asking price within the time frame.Highly recommended

David Sibley

1685696148

I highly recommend Mark Littler . They sold my pocket watch for me and the transaction was so easy and superb customer service. I will definitely be a returning customer.

Ian Watson

1685352372

Absolute pleasure to deal with. Highly knowledgeable of the whisky trade, great communicator and equally important worked hard to achieve a high sale price. Totally professional service.

Ryan

1685004080

Mark Littler Ltd helped me to sell my bottles which achieved far higher prices than auctions! Well done and keep up the good work!! 🥳👌🏻

Neil Kininmonth

1684540637

Great service from Mark and team from start to finish. Everything explained up front on process and no hard sell. Highly recommended. Thanks Mark et al

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About Mark Littler - Mark Littler provides an independent antique valuation and sale service that is trusted by collectors and antique owners across the UK. Mark sells through both antique auctions and private sales. Mark’s expertise as an Independent Whisky Broker has helped clients sell their Casks of Whisky for hundreds of thousands of pounds.

Mark Littler - Antique Valuer & Antique Consultant - 2018 | Auctions in Cheshire, Derbyshire, Staffordshire, Shropshire, Cumbria & Wales

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