As part of our ongoing video guide series about selling casks of whisky we have made a short video about why you should never ask “what is a cask of whisky worth”.
A lot of people ask me, “What a cask of whisky is worth?”
But this is quite a misleading question. And it’s misleading because it’s like asking, “What is the value of a house?” Or, “What is the value of a car.” You’d need to know more specifics about the house, or the car in order to give you a value. For instance, you could have a Ferrari F40 with no miles on the clock, never being driven, in perfect showroom condition. Or you might have a clapped out Ford Fiesta, it’s fair in it’s MOT, and it’s about to fall in half. Clearly they’re going to have different values.
And it’s the same when you’re looking at a cask of whisky. A cask is just a vessel, and whisky is just a drink. What you really need to be asking is, “What is the content of my cask of whisky worth?” And we’ve covered a lot of other videos about what is inside your cask of whisky, how you determine how much is inside your cask of whisky, and then asking the question, “What are the 200 bulk litres of my 2009 Bacardi cask, it’s in a fresh-filled bourbon barrel, worth?” Because that is how specific you need to be when asking the question, “What is my cask of whisky worth?”