On The Dalmore’s official website, it is said that the 12-point Royal Stag emblem that adorns every bottle of whisky that is made by the distillery “encapsulates a rich past whilst also embodying a promise that The Dalmore will remain at the pinnacle of single malt”.
However, it is only since 2006 that the stag has been used so symbolically as part of The Dalmore brand. In fact, it is only since 2002 that Dalmore began expanding on their single malt expressions. Prior to 2002 only a 12-year-old single malt was available and Dalmore served mainly as a contributor to Whyte & Mackay’s blends.
Today Dalmore is producing luxury expressions and special edition whiskies to rival that of The Macallan. So, just how have Dalmore done this?
Below is a comprehensive timeline of Dalmore’s history, showing how releases of aged stocks, powerful rebranding and innovation can boost a brand’s popularity. A history that has cemented Dalmore as a giant of the Scotch whisky world.
The History of The Dalmore
The timeline above clearly demonstrates some very clever decisions on the part of The Dalmore in order to establish their whisky as a luxury asset. From bringing former Master Distiller at The Macallan on board, to a vast number of limited-edition releases, The Dalmore used the power of clever branding and innovation to position itself at the top of the single malt whisky market despite making no significant changes to their whisky making.
We have also written a in depth analysis of how The Dalmore positioned themselves as a luxury brand, and how you can use that knowledge to influence your own whisky investment.
As always, if you have any questions or would like additional information then please do not hesitate to get in touch. You can send us an email or call the office on 01260 218 718.