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So we finally have some regulation of the cask world!  And it is from a REAL LIFE authority with teeth - the Advertising Standards Authority (ASA).

In short the ASA has issued an enforcement notice to whisky cask investment companies, demanding greater transparency in their advertising. This directive, effective from January 2, 2024, aims to ensure that consumers are not misled and are fully informed about the risks and details of such investments.

The notice requires that advertisements must clearly disclose the risks involved in investing, including the potential for fluctuating values and the fact that returns are not guaranteed. It also mandates that ads must contain “material information” necessary for consumers to make informed decisions. This includes the unregulated status of whisky cask investments, the variability of investment values, and applicable fees and conditions.

______________________________
Website | www.marklittler.com
BUY WHISKY I www.shop.marklittler.com
Contact | whisky@marklittler.com
Cask Buying Guide | www.marklittler.com/whisky-cask-magazine-sign-up
Facebook | www.facebook.com/marklittlerantiques
Instagram | www.instagram.com/mark_littler_ltd

0:00 Introduction - Cask investment advertising 
00:55 Who is the ASA? 
1:28 The ASA on whisky cask investment 
2:04 The new ASA cask investment advertorial guidance 
2:17 Qualifications - transparency about the cask & the data 
3:36 Endorsements - you won what award?! 
4:40 Social Responsibility - just be honest! 
5:55 How will this protect potential investors? 
6:29 Do we need to go further? 
8:20 The ownership problem 
8:54 ProtectYourCask.com 
9:16 Let's keep going! 9:48

So we finally have some regulation of the cask world! And it is from a REAL LIFE authority with teeth - the Advertising Standards Authority (ASA).

In short the ASA has issued an enforcement notice to whisky cask investment companies, demanding greater transparency in their advertising. This directive, effective from January 2, 2024, aims to ensure that consumers are not misled and are fully informed about the risks and details of such investments.

The notice requires that advertisements must clearly disclose the risks involved in investing, including the potential for fluctuating values and the fact that returns are not guaranteed. It also mandates that ads must contain “material information” necessary for consumers to make informed decisions. This includes the unregulated status of whisky cask investments, the variability of investment values, and applicable fees and conditions.

______________________________
Website | www.marklittler.com
BUY WHISKY I www.shop.marklittler.com
Contact | [email protected]
Cask Buying Guide | www.marklittler.com/whisky-cask-magazine-sign-up
Facebook | www.facebook.com/marklittlerantiques
Instagram | www.instagram.com/mark_littler_ltd

0:00 Introduction - Cask investment advertising
00:55 Who is the ASA?
1:28 The ASA on whisky cask investment
2:04 The new ASA cask investment advertorial guidance
2:17 Qualifications - transparency about the cask & the data
3:36 Endorsements - you won what award?!
4:40 Social Responsibility - just be honest!
5:55 How will this protect potential investors?
6:29 Do we need to go further?
8:20 The ownership problem
8:54 ProtectYourCask.com
9:16 Let's keep going!

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YouTube Video VVV6ZjAxUmpSNWhwVWZWbGxPVmpGVkdnLjVtQmZYemExUm9B

The New Whisky Cask Regulation You Need To Know About