In 2020 we had the chance to broker the sale of a fantastic 28 bottle vertical of Macallan 18 Year Old whisky. Along with it, the collection had a unique story as the bottles came from our client Matthew who had received an 18 Year Old Macallan from his dad every year for his birthday, starting in 1992.
The coverage of this story on national and international news sparked an interest in whisky as an unusual and more interesting investment method and the sale of this vertical for such a high price has demonstrated how successful this investment can be.
This vertical came to Mark Littler LTD just following the launch of our online brokerage shop in August 2020. Matthew chose to sell through us because of our unique position to bridge the gap between auction prices and retail, which can often be up to 60%. We were able to achieve a sale of £44,000 for the vertical, which Matthew used to put a deposit down on a flat. The high profile sale was followed worldwide with news outlets from New York to Hong Kong reporting on this sale.
This vertical is a physical representation of the development of Macallan, showing its branding evolution over the course of 28 consecutive years, with the earliest vintage being 1974. This charts the period of the Macallan branding drive as they moved into the luxury whisky market. From the early golden and cream label from 1974 to 1980 to the blue addition in the early 1980s and through to the redesign in 1986, this vertical showcased it all.
Read more about this story:
BBC: https://www.bbc.co.uk/news/uk-england-somerset-54040307
NEW YORK POST: https://nypost.com/2020/08/26/man-auctions-his-50k-whisky-collection-to-buy-house/
THE INDEPENDENT: independent.co.uk/life-style/food-and-drink/whisky-sell-auction-son-father-first-home-buy-macallan-birthday-b404837.html
THE MIRROR: https://www.mirror.co.uk/news/uk-news/man-set-sell-40000-whisky-22609683
THE ECONOMIC TIMES: https://economictimes.indiatimes.com/magazines/panache/man-wants-to-sell-his-whisky-collection-gifted-by-father-every-birthday-for-a-decade-to-buy-home/articleshow/78054866.cms
THE MIRROR: https://www.mirror.co.uk/news/uk-news/man-set-sell-40000-whisky-22609683
