The Macallan Folio Series celebrates the distillery’s iconic advertising campaigns from the 1970s-1990s, with each release featuring reproductions of original advertisements.
The Macallan Folio series debuted in 2015, with eight editions released to date and 24 originally planned. Since launch Macallan has changed the release schedule to every other year, which has left many experts believing it’s increasingly unlikely that the full Archival series will be completed. If you secured your bottle through the ballot, there’s a strong chance you’re sitting on a profit—and we provide expert guidance for selling your Macallan Folio.
If you are looking to sell a Macallan Folio then we can help. Read on for an analysis of the recent market for The Macallan Archival Series and use the form below to receive a free valuation and advice on how to sell your Folio in 2025.
Sell Your Whisky Today
Please use the form below to submit images of your bottle and receive a free, no-obligation valuation from a specialist auctioneer. We will also actively seek the highest offer from our network of private collectors to help you sell your whisky.
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Macallan Folio: Market Analysis
We looked at approximately 500 auction records of Macallan’s Archival Series that sold between December 2024 to March 2025 to provide a comprehensive snapshot of recent market performance across global auction platforms. Trading volumes have remained consistent month-to-month, with approximately 80-100 bottles changing hands monthly. The recent addition of Folio 8 has maintained collector interest, though it trades at similar levels to Folios 5-7.
Vintage variations are substantial across the Archival series. Earlier releases (Folios 1-4) command substantially higher premiums, with values up to 10 times greater than later editions. Folios 1 is the most sought after of the Archival series and currently achieves around £5,000 to £7,000 depending largely on condition and auction house. Folio 2-4 still command significant premiums compared to later releases going for between £2,400-£5,000. Folios 5-7 show stability around £600-£825. Folio 8 currently trades in the £500-£700 range with higher liquidity due to its recent release.
The market has experienced notable fluctuations over recent months. After reaching peak levels in 2020-2022, values have corrected significantly but recently stabilized with moderate growth. Early 2025 shows encouraging signs of recovery, with March 2025 sales for Folios 5-8 averaging 5-10% higher than December 2024 levels. Complete collections continue to command significant premiums, selling for approximately 10-15% more than individual bottles combined.
Significant price variations exist between auction houses, with specialized whisky-focused platforms consistently achieving premium results. Records indicate price differentials of 10-20% for identical bottles across different auction houses, with boutique specialists occasionally outperforming larger generalist platforms. This suggests strategic selling placement remains crucial for maximizing returns.
Regional performance analysis reveals interesting patterns. EU auction platforms typically command 5-15% higher prices than UK counterparts for identical Folios, particularly for Folios 5-8. US auctions show the highest price points for rare early releases (Folios 1-4), with premium results exceeding UK prices by 15-25%. Asian markets demonstrate strong performance for limited editions, particularly for complete sets.
For collectors holding bottles acquired at retail or before the 2020-2022 market peak, current conditions represent an opportune selling moment, especially for early Folios which have maintained stronger value retention. For those who purchased at original retail price, the series represents an exceptional investment opportunity, with even recent editions showing 200-300% returns. Those who purchased during peak market conditions might consider strategic timing, as values have begun showing consistent appreciation again after the post-pandemic adjustment period. The continued collector interest in this iconic series suggests favourable long-term prospects despite short-term market fluctuations.
How to Sell Your Macallan Archival Series Folio?
As the data above shows, it is important to choose the right time and place to sell your Macallan Folio. Not all auctions can generate the same results and choosing the right place to sell is especially important with the Archival Series.
If you complete the contact form above, we can connect you with a specialist auctioneer who will provide a free, no-obligation valuation and expert advice on selling your bottle. The best whisky auctioneers will offer a free of charge collection service if you have a number of bottles, or even offer access to their own courier service if you just have a few.
Auctions often take place each month and commission varies from 5-10%+VAT and listing fees. The benefits of auction are a near guaranteed sale (if the reserve is sensible) and a quick payout after the sale. The auctioneer will advise on a suitable reserve in advance of the sale.
Alternatively, you may consider selling to a retailer. However, retailers typically offer around 30–50% of their listed price due to factors like VAT, corporation tax, and slow stock turnover, which can impact their buying decisions more than you might expect. If you sell to a retailer you will be expected to post the bottle to them yourself, although they might help with this too. Payment terms will be quick, but you will likely have to contact around 5-10 retailers to ensure you get the best possible price.
What Is Your Whisky Worth
Do you want to know what your whisky is worth but don’t know where to start?
Use these guides to help you.
What Is Your Whisky Worth? – An in-depth look at the factors affecting your bottle’s value.
A Beginner’s Guide To Selling Whisky – Everything you need to get started selling your whisky including all the online selling options.
How To Sell Whisky Online – A guide to getting a valuations and selling your whisky.
Sell Your Whisky Today – A simple way to sell your whisky fast.
Macallan Specific Guides
The Complete Guide To Valuing Macallan Whisky – Selling Macallan? This is your starting point.
What Is Macallan Whisky Worth? – Unsure of your Macallan’s value? Begin here
