There are three whiskies in the Macallan Concept Series, each celebrating something unique.
The Macallan Concept Series began in 2018 with Concept Number 1, a whisky inspired by surreal art. Concept Number 2 was released in 2019 to celebrate the fusion of whisky and music and Concept No.3 joined the travel retail series in 2020 with a collaboration with David Carson. The trio of whiskies in their eye-catching boxes remain popular, but the lack of scarcity has kept prices relatively low.
If you are looking to sell a bottle of Macallan Concept then we can help. Read on for an analysis of the recent market for the Macallan Concept Series and use the form below to receive a free valuation and advice on how to sell Concept No.1, 2 or 3 in 2025.
Sell Your Whisky Today
Please use the form below to submit images of your bottle and receive a free, no-obligation valuation from a specialist auctioneer. We will also actively seek the highest offer from our network of private collectors to help you sell your whisky.
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Macallan Concept Series: Market Analysis
This analysis examines approximately 300 auction results for Macallan’s Concept Series (No.1 to 3) from November 2024 to March 2025, providing valuable insights into recent market performance.
The Concept Series demonstrates clear hierarchical pricing based on release sequence, with Concept No. 1 maintaining consistent premium status. Current valuations for No. 1 “Art” range between £220-£300, reflecting 10-15% appreciation since late 2024. Concept No. 2 “Music” achieves £120-£160, while Concept No. 3 “David Carson” has stabilized around £100-£140, showing modest decline of the period examined.
Complete series collections represent a distinct market segment, achieving £520-£680 for the three-bottle set, offering approximately 5-10% premium over individual bottle acquisition. This premium reflects the increasing collector emphasis on complete series and pristine presentation.
Regional performance analysis reveals meaningful variations. US auction platforms consistently command 20-30% premiums for Concept No. 1 compared to UK equivalents, with February-March 2025 results showing hammer prices of $500-$520 (£385-£405). The Asian market demonstrates selective premium pricing for Concept No. 1 but less enthusiasm for later releases. European platforms achieve 5-10% higher prices than UK auctions across all three expressions.
Premium presentation and detailed provenance documentation significantly influence final prices, particularly for No. 1, where pristine boxes can add £20-£30 to realized values.
Within our dataset seasonal trends are also apparent, with peak values realized during November-December, followed by gradual stabilization in January-March. This pattern was particularly pronounced for Concept No. 1, which achieved £290-£320 in December before settling around £240-£260 by March 2025.
For collectors and investors, the current market offers strategic opportunities. Concept No. 1 continues to demonstrate the strongest value appreciation potential, while the complete three-bottle collection represents attractive long-term value. The widening price differential between releases suggests No. 1 may continue outperforming its counterparts, potentially creating opportunities to acquire the complete series by purchasing individual bottles rather than pursuing the premium-priced sets.
How to Sell Your Macallan Concept?
As the data above shows, it is important to choose the right time and place to sell your bottle or set from Macallan’s Concept Series. Not all auctions can generate the same results and choosing the right place to sell is important.
If you complete the contact form above, we can connect you with a specialist auctioneer who will provide a free, no-obligation valuation and expert advice on selling your bottle. The best whisky auctioneers will offer a free of charge collection service if you have a number of bottles, or even offer access to their own courier service if you just have a few.
Auctions often take place each month and commission varies from 5-10%+VAT and listing fees. The benefits of auction are a near guaranteed sale (if the reserve is sensible) and a quick payout after the sale. The auctioneer will advise on a suitable reserve in advance of the sale.
Alternatively, you may consider selling to a retailer. However, retailers typically offer around 30–50% of their listed price due to factors like VAT, corporation tax, and slow stock turnover, which can impact their buying decisions more than you might expect. If you sell to a retailer you will be expected to post the bottle to them yourself, although they might help with this too. Payment terms will be quick, but you will likely have to contact around 5-10 retailers to ensure you get the best possible price.
What Is Your Whisky Worth
Do you want to know what your whisky is worth but don’t know where to start?
Use these guides to help you.
What Is Your Whisky Worth? – An in-depth look at the factors affecting your bottle’s value.
A Beginner’s Guide To Selling Whisky – Everything you need to get started selling your whisky including all the online selling options.
How To Sell Whisky Online – A guide to getting a valuations and selling your whisky.
Sell Your Whisky Today – A simple way to sell your whisky fast.
Macallan Specific Guides
The Complete Guide To Valuing Macallan Whisky – Selling Macallan? This is your starting point.
What Is Macallan Whisky Worth? – Unsure of your Macallan’s value? Begin here
