Drinks giant Pernod Ricard, owner of the Aberlour and Glenlivet distilleries, announced today (September 21st 2021) that it has purchased spirits retailer, The Whisky Exchange.
The Whisky Exchange is a highly successful spirits retailer comprising three physical retail stores in central London as well as a huge online stock list on their website. Whilst the name suggests otherwise, The Whisky Exchange also features gin, wine, and rum amongst others on their site and has also moved into private sales and auctions in recent years.
In their official press release, Pernod Ricard stated that “e-commerce is a key channel in our long term strategy” suggesting that it is the website more so than the physical stores that has prompted this purchase.
As the whisky world moves more and more into the online sphere, platforms such as The Whisky Exchange become evermore valuable to big business keeping up with the changes.
Sukhinder and Rajbir Singh will continue managing the business as Joint Managing Directors and it has been stated that little, if anything, will change within the Whisky Exchange team and operating structure.
About The Whisky Exchange
The Whisky Exchange first came into being in 1999 as an online whisky shop, established by brothers Sukhinder and Rajbir Singh. The brothers had been working in their parents’ newsagents since the 1980s and had developed an interest in whisky through helping the customers in the shop. They opened The Whisky Exchange and grew as an online platform, with customers all over the world.
About Pernod Ricard
Pernod Ricard is a French company that is the owner of many iconic brands of alcoholic beverages. This includes The Glenlivet, which rivals Glenfiddich as the best selling single malt whisky in the world. The company was formed from the marrying of two separate companies, Ricard and Pernod, in 1975 and the company now employs over eighteen thousand people worldwide.