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Johnnie Walker Blended Whisky Valuations

The Value & Sale of Johnnie Walker Whisky

Johnnie Walker is the world’s most well known brand of whisky; the distinctive square bottles adorned with the iconic striding man are available in almost every country in the world. Despite being teetotal himself, Johnnie Walker began selling whiskies in 1825. He created bespoke blends in his Kilmarnock store that were created to the individual customers’ tastes.

Blended Johnnie walker whisky is made using a distinctive combination of high quality single malts that give it its unique flavour and quality. The brand is synonymous with style, even down to the precise angle at which the renowned label is applied.

A Bottle of Johnnie Walker Red Label from the 1970s, worth less than £50
A Bottle of Johnnie Walker Red Label from the 1970s, worth less than £50

How much is your Johnnie Walker whisky worth?

The value of a bottle of Johnnie Walker whisky varies hugely from less than £50 to staggering 4-5 figure sums for some of the most limited edition bottles or old style labels and names.

That being said, despite their popularity with drinkers, generally speaking bottles of blended whisky simply do not command the same prices as their single malt counterpart. Blended whiskies are by their nature mass produced – in order to produce the distinctive character chosen by that blender – and as such are relatively easy to get hold of.

An example of some limited edition, collectors bottles

An early bottle of Johnnie Walker white label from the 1910s, worth 3-4 figures
An early bottle of Johnnie Walker white label from the 1910s, worth 3-4 figures
Johnnie Walker Director's cut, worth 4 figures
Johnnie Walker Director’s cut, worth 4 figures
Johnnie Walker Signature & commemorative bottles are worth 3 -5 figures
Johnnie Walker Signature & commemorative bottles are worth 3 -5 figures

An example of some standard Johnnie Walker bottles

1970s Johnnie Walker Black Label, worth less than £100
1970s Johnnie Walker Black Label, worth less than £100
1980s Johnnie Walker Blue Label, worth less than £100
1980s Johnnie Walker Blue Label, worth less than £100
1950s Johnnie Walker Red Label, worth less than £50
1950s Johnnie Walker Red Label, worth less than £50

A quick guide to the value of Johnnie Walker whisky

  • Johnnie Walker Red Label even from as far back as the 1950s are worth less than £50. This is simply because they are still so easy to get hold of.
  • Johnnie Walker Black Label bottles from the 1960’s or older can be valuable; starting to reach £100 for the 1960’s bottles.
  • Johnnie Walker Blue Label bottles older than 1980’s can be valuable; starting to reach £100 – £150 from the 1980’s and older.

If you are interested in selling your bottle we would suggest using a specialist online auction for any of the bottles listed above (Any Red Label, Blue and Black label from the 1970s or after). If it an older release (with a volume in Fl.oz.) or a limited edition bottle please get in touch for a valuation.

Collectable bottles of Johnnie Walker whisky

  • Johnnie Walker White Label was discontinued in the 1910s – during World War 1 – and so these are more collectable.
  • Old Highland, Special Old Highland and Extra Special Old Highland are the historic names changed in the early 20th century, these bottles of Johnnie Walker are highly sought-after and have reached upward of 4 figures.
  • 150th or 200th anniversary editions can achieve solid 3-4 figure prices.
  • Commemorative bottles, such as those done for Selfridges can command solid 3 figure sums even though they are modern bottles.
  • Director’s Edition bottles are worth around £500 (please note the Director’s Cut bottles are only worth around £150).
  • Signature Blends command solid 4 figure prices and are highly sought after.

If you have any of the bottles discussed above we would be happy to offer you a free valuation on your bottle.

Free Specialist Whisky Valuations

Please use the form below to submit images of your bottle and receive a free, no-obligation valuation from a specialist auctioneer. We will also actively seek the highest offer from our network of private collectors to help you sell your whisky.

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    Whisky Valuation Tips

    Are you looking to sell your whisky for the highest possible price? It might surprise you to learn that one of the most important actions you can take is to capture high-quality images of your bottles. This ensures we can offer you the best prices and accurately appraise your bottles. Here are our top tips for submitting images of your bottles:

    1. Stand the bottle upright so that we can clearly see the level of the whisky in the bottle.
    2. Do you have the original box? If so, place it next to the bottle in the photo.
    3. Capture the images in a well-lit room, ideally against a neutral background.
    The perfect image - note the bottle is stood upright, against a neutral background with the original box in display
    The perfect image – note the bottle is stood upright, against a neutral background with the original box in display

    How We Can Help You Sell Your Whisky

    Is bottled whisky a good investment?

    Our brokerage service is a simple, stress-free way to sell your bottles of whisky. We will broker the sale between you and one of our buyers. For this service, we charge a 10% commission (inc. VAT) of the final sale price of the item. This avenue is fast and simple. We will take care of everything for you.

    1350 - Sell Your Bottle - Home

    Alternatively we can help you sell your bottles through auction.  With close to 30,000 bottles being sold at auction every month you have to be sure that your bottles are being sold in the right auction to achieve the highest price.  There is no charge for our assistance selling at auction

    What Our Customers Say

    Excellent5.0 Based on 366 reviews fromSee all reviewsb M.b M. ★★★★★ The service from the Littler team is exceptional. Many businesses make big promises and very very few deliver. Littler actually deliver. In addition. all the team that i dealt with were courteous and efficient and the service from start to finish was flawless. I cannot recommend them highly enoughkaren mc V.karen mc V. ★★★★★ Excellent service from initial email to sale completion. Highly recommend Mark and his team. Everything dealt with efficiently. Thank youJose V.Jose V. ★★★★★ I recently had the pleasure of working with Mark Littler to sell my collection of 14 high-end whisky bottles, which included my precious Karuizawa collection and a 40-year-old Port Ellen, and I couldn't be more pleased with the experience. From the initial consultation through to the final sale, Mark and his team demonstrated unparalleled professionalism and deep market knowledge. They provided expert advice on pricing and marketing strategies, ensuring that my collection reached the right buyers and secured the best possible price. It's clear that Mark Littler is exceptionally skilled in handling luxury collections, and I would highly recommend his services to anyone looking to sell high-value items with confidence and ease. Thank you, Mark, for making what could have been a daunting process, smooth and rewarding!Brian P.Brian P. ★★★★★ A very efficient sales service from quote through delivery to payment. All done with care and a smile. Thanks.Brian S.Brian S. ★★★★★ I had a bottle of 25 year Anniversary McAllan and was looking at the options available.Direct selling / via broker / go to auction?To be honest, I wasn't looking forward to this. I'd convinced myself that this whole process was going to be a bit of a pain.I'd envisioned bargaining back and forth with various entities, paying through the nose for commissions / insurance / postage etc...So, did some investigation, looked at number of these possibilities and decided to contact Mark Littler.No regrets.Quite simply: Great service from ML teamSo, what was good?Prompt communicationClear defined processesVery fair price offeredBottle Return process : Fully insured, solid packing materials provided.Contract clear & simple (client copy provided)Payment was completed within two days of them receiving my bottleSo thanks Matt & Rachel.Your professionalism and friendly service has been greatly appreciated.Kind regards,BrianEddie F.Eddie F. ★★★★★ I am so pleased with the service I have received from Mark and his team. He has guided me through the whole process of selling my Dad’s whisky collection, Including sending the less valuable stuff to auction. I’d highly recommend him without a doubt.Charles S.Charles S. ★★★★★ Excellent professional service - prompt, uncomplicated, efficientscott M.scott M. ★★★★★ I can’t recommend Mark and Katy enough. My whisky casks were sold for more than I expected. This was done with minimum fuss. Their communication was great and I shall be using them again.SusanSusan ★★★★★ Can you tell me the hallmark for this medalResponse from the ownerHi Susan. Please can you email images to [email protected] and we'll be happy to help. Tom H.Tom H. ★★★★★ Matt Tweats at Mark Littler has been super helpful and gone above and beyond to help me sell my whisky collection. Thank you very muchCharles L.Charles L. ★★★★★ It was a pleasure to deal with Mark and his team in the sale of my whisky cask. Excellent customer service, communication, professional, helpful, knowledgeable, and friendly.Overall, I would have no hesitation in endorsing Mark Littler Ltd in achieving the best price if you are looking to sell your cask.Geoffrey B.Geoffrey B. ★★★★★ I wanted to sell a couple of whisky casks and used Mark Littler Ltd as my whisky broker. Apparently it is a slow process but Mark Littler managed to push the sale through quickly and at a good price. I have no hesitation in leaving this 5* review for the company.js_loader