In 2020 Mark Littler Ltd launched an online whisky shop with the aim of providing a platform where you can offer your bottles for sale in a retail-like environment. The shop allows you to retain control over the price of your bottles and aims to help you achieve a premium over auction, while offering a saving over retail for buyers – creating a unique niche in the market.
Find out more about the service and how it can help you sell your whisky for the best price in 2021.
Selling whisky via the Mark Littler Ltd Whisky Shop
As a private seller you are limited in how you can sell bottles of whisky due to the laws governing the sale of alcohol. Until recently the main ways of selling have been via private sales through a company such as us, or via a specialist whisky auction. Now you can also choose to sell via our online shop.
Key benefits of our shop
- Premium over auction for the seller
- Saving over retail for the buyer
- Worldwide shipping (admin and costs handled by Mark Littler)
- Global marketing for your bottle
Notable sales
In 2020 we sold a vertical of Macallan 18 year old for Matthew Robson. Matthew had been given a bottle every year from his father as a birthday gift and at the time of sale amounted to 28 bottles, all with their original boxes.
The story went viral being covered from the BBC, to India, to the USA.
The collection eventually sold for £44,000.
The different routes to sell your bottles can take different times and also have different potential returns. Selling through the Mark Littler Ltd shop can take longer than other routes but also have the greatest potential returns for you.
How it works
Your bottles are listed for sale at a price agreed with you. This is usually between the average UK auction price and the lowest UK retail price (ex VAT).
We provide Worldwide shipping and have buyers from the USA to Vietnam. We also offer free UK shipping, which is covered by us.
We charge 10% + VAT (12% inclusive) for our service and there is a no sale, no fee, policy.
Marketing
Marketing your bottle is covered by Mark Littler Ltd.
When your bottle arrives with us we arrange for it to be photographed by a professional photographer for both our store and social media.
Bottles from our store are shared widely on our social media accounts including our very popular instagram feed. They will also be linked to our accounts on two of the largest whisky bottle sale databases for a global reach. In addition we use paid adverts across various platforms to get the best reach the products on our store.
We also have a large database of buyers who receive regular updates about bottles for sale on the shop through our regular newsletters.
In addition, we may also create a video about the bottle, talking more about the bottle’s history and reaching an even larger audience both directly through YouTube and through sharing that video across our social median and direct marketing platforms.
Getting your bottle to us
We have a insured courier service to help you get the bottles to us.
We provide packing materials, instructions on how to pack your bottles safely and return postage.
The cost is £20 for one to six bottles and £10 for each additional 6 bottles after that.
Alternatively we can arrange a private courier service to get your bottles to us, please contact us directly for details on this.
You can also drop your bottles off at our Congleton office.
Storing your bottles
While your bottles are offered for sale on our store they will be stored securely with us and will be covered under our insurance.
Further questions
If you have any other questions about selling your bottles via our store please get in touch. You can send us an email to [email protected] or call the office on 01260 218 718.
