The Advertising Standards Authority (ASA) has issued an enforcement notice to whisky cask investment companies, demanding greater transparency in their advertising. This directive, effective from January 2, 2024, aims to ensure that consumers are not misled and are fully informed about the risks and details of such investments. The notice requires that advertisements must clearly […]
Whisky enthusiasts are often drawn to cask investment. The chance to own and bottle a cask of whisky is a whisky-lovers dream! However, whether your cask purchase is for investment purposes or for drinking purposes, you must be aware of the costs of bottling a cask of whisky before you choose an eventual exit strategy. […]
The start of 2023 has seen cask investment under the spotlight as BBC Radio 4 and now The Telegraph have covered the liquid alternative asset. The February 2023 Telegraph article is titled “Avoid being caught over a barrel, whisky investors told” follows on from the BBC Radio 4 Food Programme’s “The Wild West of Whisky: […]
In January 2023 we were thrilled to be part of the BBC Radio 4 Food Programme’s The Wild West of Whisky: From Cask Investment to Dram Scams. This is a really important listen for anyone interested in cask investment, or just whisky investment in general and it was our pleasure to be involved.
For over two years we’ve been instrumental in the education of consumers on the logistics of cask ownership. Specifically, the focus has been on the importance of receiving a delivery order. The signing and acknowledgement of a delivery order by the seller of the cask, the buyer of the cask, and the warehouse keeper at […]
One of the most common questions we get asked by people looking to buy a cask of whisky is whether they need insurance. The short answer is probably not for young casks and possibly for older casks, but ultimately it is down to your relationship with risk. To give this answer context we will go […]
In June 2020 The Scotch Whisky Association issued a long awaited update to their guidance on whisky cask investment. Titled “Personal Investment in A Scotch Whisky Cask” the three page guide is a concise summary of some of the things to beware of when looking to buy a whisky cask. You can read the full […]