A Guide to Robert Indiana Prints and Their Value
Are you looking to sell your Robert Indiana print but don’t know where to start?
At Mark Littler LTD, we make selling your print effortless. Forget the hassle of reaching out to multiple auctioneers and dealers, uncertain about who will provide the best value. Rely on our decades of experience and trusted network to connect you with buyers who guarantee top prices and exceptional service. Let us take the guesswork out of the process, so you can sell with confidence.
Please use the form below to submit images of your Robert Indiana print and receive a free, no-obligation valuation from a specialist. We will also actively seek the highest offer from our network of private collectors to help you sell your Robert Indiana print.
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Market Analysis: Robert Indiana Prints 2015-2025
Robert Indiana’s print market shows significant growth over the past decade despite some volatility, according to data from Artprice.com.
The American pop artist’s print sales have increased by 28% since 2015, rising from £391,788 to £502,772 in 2024. The market peaked in 2021 at £815,330 before experiencing a notable decline in subsequent years.
Short-term trends (2019-2024) reveal troubling signals despite increased lot volumes. While the number of works offered has risen by 41% from 128 to 181, unsold percentages have increased dramatically from 35% to 50% – the highest rejection rate in the decade surveyed.
Long-term analysis indicates Indiana’s market remains substantially stronger than a decade ago, but with clear signs of saturation. Despite the artist’s death in 2018, which typically triggers market reassessment, recent years show deteriorating sell-through rates. This pattern suggests potential overpricing or market fatigue with Indiana’s iconic imagery, particularly his “LOVE” series. Collectors should approach this market with caution despite Indiana’s undisputed importance in American pop art history.
What Are Robert Indiana Prints Worth? Auction Results and Valuations
Robert Indiana’s most sought-after prints are those bearing his world-famous LOVE motif. Of these, The Book of Love is his most popular, with individual prints from the series frequently achieving up to £5,000 at auction, and the complete set often achieving £20,000 to £100,000. One complete set of 12 with 12 accompanying poems reached £125,000 at Phillips in June 2023, setting a new record for the artist.
This price level is significantly higher than average for Robert Indiana prints; according to Artprice data, prints account for 55% of the artist’s work sold at auction, where they mostly sell for between £1,000 and £5,000. Indiana’s prints have a timeless quality to them, and they’re still exceptionally popular at auction, with 2024 seeing a total of 181 Indiana prints sold, generating a turnover of over £500,000.
Indiana’s other popular LOVE prints include A Garden of Love, which tends to achieve £10,000 to £60,000 at auction, with one complete set of six reaching £76,444 at Christie’s in April 2023. Four Panel Love is also sought-after, typically fetching around £10,000 to £40,000, though one portfolio achieved £57,785 at Sotheby’s in April 2021. Numbers is another popular series, and one portfolio reached £34,714 at Christie’s in April 2021. Four Seasons of Hope (derived from Indiana’s famous LOVE composition) can also expect to do well at auction, with complete sets often fetching £10,000 to £20,000, and one silver portfolio reaching £23,407 at Menzies Art Brands in November 2022.
How to Value Robert Indiana Prints: Authentication Guide & Price Factors
Robert Indiana made his name in the 1960s with his iconic LOVE artworks, and the image has become part of the popular consciousness. It remains hugely popular at auction today, and its simple universality attracts collectors and enthusiasts from around the world. When assessing the worth of a Robert Indiana print, it’s important to consider edition size, subject matter, and condition, as well as the following factors:
ARTIST SIGNATURE
Indiana tended to sign, date, and number most of his prints in pencil in the lower margin of the image. His signature is quite elaborate and distinctive, and, needless to say, signed prints will almost always achieve higher prices at auction than unsigned ones.
PROVENANCE
LOVE’s huge global popularity means it has been replicated, adapted, and appropriated innumerable times in the decades since its creation, often without Indiana’s consent, and it has also been subject to forgeries. Good provenance is one of the best ways of authenticating a print, thereby pushing up its value; provenance should be provable with a paper trail of things such as receipts, invoices, or certificates of authenticity.
The Most Expensive Robert Indiana Prints Ever Sold
Thinking about selling your Robert Indiana print? You might be sitting on a small fortune!
Click here to discover the six most expensive prints ever sold (and see how yours compares).
- The Book Of Love
- A Garden Of Love
- Four Panel Love
- Numbers
- Hartley Elegies: The Berlin Series
- Four Seasons Of Hope (Silver)
Did You Know?
Did you know Robert Indiana’s iconic LOVE design was inspired by his relationship with artist Ellsworth Kelly?
It’s just one of the many fascinating things you might not know about this influential artist.
Read our guide here to find out more.

How Print Condition Affects Value and Key Issues to Look Out For
A print’s condition greatly influences its value. Generally, prints in good condition command higher prices, though other factors may also impact worth. Assessing condition often involves removing the print from its frame for close inspection, ideally with advice from a print restorer. Key issues include:
Light Fading
Prolonged sunlight or bright artificial light exposure can cause colours and inks to fade, especially in prints made with lower-quality materials. This damage is usually irreversible.
Paper Discolouration
Discolouration can result from light exposure, stains, or foxing (small reddish-brown spots). Foxing worsens over time, especially in older prints, though it can often be treated by experts.
Physical Damage
Tears, creases, folds, and scratches may result from mishandling, age, or frame breakage. Many can be repaired, depending on the damage.
Acid Burn
Acidic mounting and framing materials can cause dark borders and discolouration. Fortunately, these marks are often reversible with specialist help.
Adhesive Residue
Acidic adhesives like tape degrade paper over time. While some adhesive damage can be treated, it’s preferable if prints aren’t mounted on poor-quality or acidic backings.

How Mark Littler LTD Help

Send us details about your print using the form above.

We contact our international network of customers for the best offers.

We’ll send you a valuation together with any offers we received and give you advice on how best to sell.

Need help with the logistics? We have a fully insured courier service available.

Simply sit back and wait for the funds to arrive.
Read More About Iconic 20th Century Artists
Robert Indiana Print Selling FAQ
What affects the value of my Robert Indiana print?
The value of your Robert Indiana print is influenced by several factors, including rarity, condition, and commercial appeal. Limited edition prints, particularly those with smaller runs, are generally more valuable due to their scarcity. The condition of the print is also crucial; well-preserved prints in excellent condition tend to be worth more than those with damage or wear.
The image itself and the fame of the artist are important factors to consider as well; if the print is a popular work by a renowned artist, this can significantly boost its value, but even lesser-known works by the same artist may still be worth considerable sums. Additionally, prints from widely recognised editions or those with a strong market history often offer more buyer confidence, which can increase their value.
That said, there are exceptions to these trends, as factors like provenance and unique characteristics can sometimes outweigh the usual rules.
How do I authenticate my Robert Indiana print?
To authenticate your Robert Indiana print, start by checking for any certificates of authenticity (also known as COAs) or accompanying documentation. Some artists have specific methods for verifying prints, such as unique signatures, stamps, or marks. Banksy, for instance, has Pest Control. The process can vary by artist, so researching their particular practices is a good idea.
We can assist with this process before sale to ensure proper verification.
Is a signed or unsigned print more valuable?
Signed limited edition prints generally hold the most value. Some prints – like chromolithographs or offset prints – are reproductions and aren’t limited in number unless the artist signs them, thereby restricting production. Other print methods, such as lithographs, involve unique processes but still typically need to be signed to hold significant value. In most cases, the artist’s signature is crucial in confirming both the print’s authenticity and its rarity.
What if I don’t have proof of purchase or provenance?
If you don’t have proof of purchase or provenance, it can affect the value of your print, depending on its age and artist. For mid-20th-century artists like L.S. Lowry, formal provenance may not be available, as these prints were often produced at lower costs before the art market grew. However, for modern prints by reputable artists like Banksy, full provenance is typically expected and essential for establishing value. Without provenance, verifying authenticity through expert authentication may be necessary.
How should I assess the condition of my artwork?
When assessing the condition of your artwork, look for three main types of damage: stains and marks on the surface of the print, fading to the artwork, and glue mounting.
Stains and surface damage, like foxing (small brown spots), are usually fairly easy to see, especially on older prints. It’s also worth checking for frame or mount burn, which can occur when non-acid-free materials react with the paper, causing discoloration.
Fading occurs when ink loses colour due to prolonged UV light exposure, and it is irreversible. While stains, marks, and other surface damage may be restorable, fading cannot be fixed.
Glue mounting is another factor that can impact the condition of your artwork. Prints were once glued to cardboard mounts to keep them flat, but this can cause damage and is difficult to reverse without further harm to the print.
Should I restore my artwork if it’s damaged?
In general, it’s often worth restoring a print if the damage is salvageable within a reasonable budget. However, determining that budget can be tricky. For example, you wouldn’t likely spend £3,000 restoring a print by L.S. Lowry that’s only worth £5,000, but spending the same amount on a Banksy print might be more justifiable due to its higher value.
We can offer advice on whether restoration is worthwhile before sale to help you make the best decision for your artwork.
When is the best time to sell my Robert Indiana artwork?
In reality, there’s no perfect time to sell your print—timing the market is difficult, and hindsight is always clearer. What matters most is handling the sale as effectively as possible, whether by securing the highest private offer or entering an auction with a substantial marketing budget and a broad private buyer base. It’s worth noting that local auctions may not be the best option for high-value prints. At Mark Littler Limited, we can advise on the best course of action, whether through auction or private sale.
Where can I sell my Robert Indiana artwork?
The most common route to sell prints is through auction, but not all auctions are equal. While local auctions may seem like a convenient option, there’s no substitute for the depth of expertise and specialism offered by larger, well-established auction houses. They provide better marketing, reach, and the confidence that comes with expert auctioneers who can assure buyers of the print’s value. Alternatively, you can also sell privately. At Mark Littler Limited, we can assist with both auction and private sale options to help you choose the best route for your print.
What are the pros and cons of selling via auction vs. private sale?
Auctions have the advantage of being able to transact prints quickly, typically within a three to six-month period. There’s also the potential for “auction fever,” where buyers may bid more than the print’s expected value. Auctions can sometimes achieve higher prices than galleries or dealers, as buyers feel they have control over setting the price. However, auctions come with more risk: the reserve price can’t exceed the low estimate, and the estimate must be attractive enough to draw in buyers.
Private sales offer more security, as the sale price is guaranteed, eliminating the risks associated with auction. However, private sales aren’t always possible for every print. At Mark Littler Limited, we can help you decide whether auction or private sale is the best option for your print, and in some cases, we can even facilitate private sales.
This article from the BBC has a good overview of the pros and cons on the various sales methods.