A Guide to Ed Ruscha Prints and Their Value

What affects the value of my Ed Ruscha print?

The value of your Ed Ruscha print is influenced by several factors, including rarity, condition, and commercial appeal. Limited edition prints, particularly those with smaller runs, are generally more valuable due to their scarcity. The condition of the print is also crucial; well-preserved prints in excellent condition tend to be worth more than those with damage or wear.

The image itself and the fame of the artist are important factors to consider as well; if the print is a popular work by a renowned artist, this can significantly boost its value, but even lesser-known works by the same artist may still be worth considerable sums. Additionally, prints from widely recognised editions or those with a strong market history often offer more buyer confidence, which can increase their value.

That said, there are exceptions to these trends, as factors like provenance and unique characteristics can sometimes outweigh the usual rules.

How do I authenticate my Ed Ruscha print?

To authenticate your Ed Ruscha print, start by checking for any certificates of authenticity (also known as COAs) or accompanying documentation. Some artists have specific methods for verifying prints, such as unique signatures, stamps, or marks. Banksy, for instance, has Pest Control. The process can vary by artist, so researching their particular practices is a good idea.

We can assist with this process before sale to ensure proper verification.

Is a signed or unsigned print more valuable?

Signed limited edition prints generally hold the most value. Some prints – like chromolithographs or offset prints – are reproductions and aren’t limited in number unless the artist signs them, thereby restricting production. Other print methods, such as lithographs, involve unique processes but still typically need to be signed to hold significant value. In most cases, the artist’s signature is crucial in confirming both the print’s authenticity and its rarity.

What if I don’t have proof of purchase or provenance?

If you don’t have proof of purchase or provenance, it can affect the value of your print, depending on its age and artist. For mid-20th-century artists like L.S. Lowry, formal provenance may not be available, as these prints were often produced at lower costs before the art market grew. However, for modern prints by reputable artists like Banksy, full provenance is typically expected and essential for establishing value. Without provenance, verifying authenticity through expert authentication may be necessary.

How should I assess the condition of my artwork?

When assessing the condition of your artwork, look for three main types of damage: stains and marks on the surface of the print, fading to the artwork, and glue mounting. 

Stains and surface damage, like foxing (small brown spots), are usually fairly easy to see, especially on older prints. It’s also worth checking for frame or mount burn, which can occur when non-acid-free materials react with the paper, causing discoloration.

Fading occurs when ink loses colour due to prolonged UV light exposure, and it is irreversible. While stains, marks, and other surface damage may be restorable, fading cannot be fixed. 

Glue mounting is another factor that can impact the condition of your artwork. Prints were once glued to cardboard mounts to keep them flat, but this can cause damage and is difficult to reverse without further harm to the print.

Should I restore my artwork if it’s damaged?

In general, it’s often worth restoring a print if the damage is salvageable within a reasonable budget. However, determining that budget can be tricky. For example, you wouldn’t likely spend £3,000 restoring a print by L.S. Lowry that’s only worth £5,000, but spending the same amount on a Banksy print might be more justifiable due to its higher value.

We can offer advice on whether restoration is worthwhile before sale to help you make the best decision for your artwork.

When is the best time to sell my Ed Ruscha artwork?

In reality, there’s no perfect time to sell your print—timing the market is difficult, and hindsight is always clearer. What matters most is handling the sale as effectively as possible, whether by securing the highest private offer or entering an auction with a substantial marketing budget and a broad private buyer base. It’s worth noting that local auctions may not be the best option for high-value prints. At Mark Littler Limited, we can advise on the best course of action, whether through auction or private sale.

Where can I sell my Ed Ruscha artwork?

The most common route to sell prints is through auction, but not all auctions are equal. While local auctions may seem like a convenient option, there’s no substitute for the depth of expertise and specialism offered by larger, well-established auction houses. They provide better marketing, reach, and the confidence that comes with expert auctioneers who can assure buyers of the print’s value. Alternatively, you can also sell privately. At Mark Littler Limited, we can assist with both auction and private sale options to help you choose the best route for your print.

What are the pros and cons of selling via auction vs. private sale?

Auctions have the advantage of being able to transact prints quickly, typically within a three to six-month period. There’s also the potential for “auction fever,” where buyers may bid more than the print’s expected value. Auctions can sometimes achieve higher prices than galleries or dealers, as buyers feel they have control over setting the price. However, auctions come with more risk: the reserve price can’t exceed the low estimate, and the estimate must be attractive enough to draw in buyers.  

Private sales offer more security, as the sale price is guaranteed, eliminating the risks associated with auction. However, private sales aren’t always possible for every print. At Mark Littler Limited, we can help you decide whether auction or private sale is the best option for your print, and in some cases, we can even facilitate private sales.

This article from the BBC has a good overview of the pros and cons on the various sales methods.